Shawinigan, October 14, 2020 – Quebec manufacturer Société Laurentide unveils today, as part of its commitment to innovation, its new line of paint dedicated to consumers. “Inspired by a European approach, we now offer a new technology that will revolutionize the paint industry by replacing the traditional four-base system with a single base called Infinite Base“, proudly states Mr. André Buisson, President and CEO of Société Laurentide. This technological breakthrough will be available for pre-order as of January 2021.
Innovation is Société Laurentide’s leitmotif and this new line of Laurentide Paint is proof of that. It offers retailers an exclusive and greatly simplified process where a single paint base can deliver all colours without compromising quality.
Simple, easy and more efficient. Significant inventory reduction, in space and dollars, dye optimization, and colour production quality are just some of the advantages of our new and revolutionary technology. The line will be available to consumers, painters and contractors under the Laurentide PaintTMand the YÙ PaintTM brands in the spring of 2021.
Société Laurentide, a Quebec manufacturing company for 70 years, is committed to developing paint products that meet today’s expectations without compromising the future of tomorrow’s generations. Water-based, VOC-free and proudly manufactured in Quebec, the new Laurentide PaintTM line reflects our well-established expertise present in the industry for many years.
Aiming to strengthen its presence in the global market, Société Laurentide will soon be making important appointments that will enable it to excel here and across the board.
Masters in paints since 1950, Société Laurentide is a family-owned paint manufacturer and proud participant of the “Well Made Here” program!
From its head office in Shawinigan, Quebec, Société Laurentide manages its 250 employees in four manufacturing plants located in Shawinigan and Victoriaville, Quebec, in Richibucto, New Brunswick and in Springhill, Nova Scotia, as well as in the Research and Innovation Centre dedicated to coatings and post-consumer paint in Shawinigan.
Société Laurentide Group’s activities:
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