New identity for a division of Société Laurentide

Shawinigan, September 18, 2022 –In an effort to consolidate and clarify its activities, the Laurentide Re/sources division of manufacturer Société Laurentide will now operate under the name of Laurentide Environment. The challenges surrounding sustainable development are a driving force of innovation for the Shawinigan-based company. This new identity will better reflect the division’s activities and ensure a better understanding by the community, since Société Laurentide offers much more than paint expertise!

Laurentide Environment ensures the logistics management and the proper handling of post-consumer paint surpluses throughout Quebec and the eastern provinces of Canada. The division also collects and sorts batteries, compact fluorescent light bulbs, used oil and other hazardous household waste and redirects them to processing centres for environmentally friendly disposal. Its core mission is to maximise the value of recyclable materials and extend the life cycle of products to reduce their environmental impact.

The environment at the core of Société Laurentide’s mission since 2003

Sustainable development has been in Société Laurentide’s DNA for nearly 25 years. It all started in 1998 with the implementation of paint recovery sites thanks to the voluntary collaboration of three partners: RONA, the Coopérative Fédérée de Québec (now Solio Groupe Coopératif) and the CFER network (Centres de Formation en Entreprise et Récupération). In 2003, Société Laurentide acquired Peintures récupérées du Québec inc., inspired by the actions of Normand Maurice, the father of recycling in Quebec. As the division’s activities increasingly reached beyond paint, the manufacturer changed its name in 2010 to Laurentide Re/sources. Since then, the division has continued to evolve.

Environmental awareness is not only at the forefront of the company’s mission, but also of its shareholder base. In 2021, André Buisson, President and CEO of Société Laurentide, became the majority shareholder of the group and his son, Félix, joined him in this endeavour. To ensure the company’s continued growth and sustainability, Fondaction was involved in the transaction. This fund initiates, promotes and supports actions aimed at accelerating the adoption of behaviours or practices in favour of sustainable development in Quebec.

Today, the new name for the recycling division reinforces the nature of its activities. Laurentide Environment is a major player in sustainable development in Quebec and Société Laurentide intends to promote it loud and clear.

“With sustainable development at the forefront of its concerns for more than two decades, Société Laurentide and its subsidiaries are fully committed to the protection of the environment and the optimization of resources,” explains André Buisson.

“We are working hard to reduce our ecological footprint. Being part of the environmental solution, together, is a societal commitment that is close to our hearts!”

About Société Laurentide

Masters in paints since 1950, Société Laurentide is a family-owned paint manufacturer and proud participant of the “Well Made Here” program.

From its head office in Shawinigan, Société Laurentide manages more than 200 employees in five manufacturing plants located in Shawinigan and Victoriaville, Quebec, and in Richibucto, New Brunswick.

Société Laurentide’s activities encompass:

  • Laurentide Paint, which manufactures national brands such as YÙTM, Laurentide PaintTM, MIX & MatchTM and BoomerangTM, the 100% eco-friendly paint, as well as architectural house brands such as BMR’s SPLENDI, in addition to products specially designed for manufacturers in the windows, doors and exterior sidings sectors, among others.
  • Laurentide Environment, which ensures the logistics management and the proper handling of post-consumer paint surpluses throughout Quebec and the eastern provinces of Canada. This division also collects and sorts batteries, compact fluorescent light bulbs, used oils and other hazardous household waste to redirect them to processing centres for environmentally friendly disposal.