André Buisson, currently President and Chief Executive Officer of Société Laurentide, recently became the majority shareholder of the group, thus concluding a long process of business transfer. To ensure the company’s sustained growth and sustainability, the Fondaction is involved in the transition and Félix Buisson, son of André Buisson, has also become a shareholder.

A shareholder’s structure committed to sustainable development

Société Laurentide is a 100% Quebec manufacturing company, established in Shawinigan since its creation, a pioneer in the paint industry and a leader in sustainable development.

With the development of new product lines, the company is experiencing remarkable growth. In order to ensure this growth, the Fondaction is collaborating in this transition. The Fonds initiates, encourages and supports initiatives aimed at accelerating the adoption of behaviors or practices favorable to sustainable development in Quebec.

“For over 25 years now, Société Laurentide has been recognized as a pioneer and world leader in paint recycling and repurposing,” adds Mr. Buisson. “The business association with Fondaction is therefore a natural fit!”

Masters in Paints for Over 70 Years

The company’s founder, Gabriel Buisson, André’s father, represents the courage of innovation. He is part of the first generation of French-Canadian entrepreneurs to have succeeded in the Quebec business world.

Today, André Buisson is continuing his father’s great venture, initiated more than seven decades ago, and hopes that his son Félix will pursue it as well.

“We are very proud to confirm that Société Laurentide can count on an inspiring and promising new generation thanks to Félix, Vice-President of Sales,” explains the CEO.  “The company will thus continue to be a local flagship!”

The Fonds de transfert d’entreprise du Québec, which promotes the growth of entrepreneurship in Quebec by creating a supportive framework for business transfers, is also involved in this transaction.

In the process, Société Laurentide was also able to count on the support of the Business Development Bank of Canada, Investissement Québec and the Bank of Montreal.


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